Case Study: Red Rocks Amphitheatre creates an iconic digital experience with Clique Studio

Red Rocks Amphitheatre boosts site usability to 92% with Clique Studio

Red Rocks Amphitheatre, a renowned entertainment venue, faced the challenge of a website that was unwieldy, clunky, and a misrepresentation of its iconic brand, despite receiving over 20 million annual visits. They partnered with Clique Studio to develop a new digital visual identity and experience that would surpass their marketing goals and extend their legendary atmosphere online.

Clique Studio implemented a comprehensive solution that included a visual identity workshop, a strategic UX overhaul, and custom development. Key features included an integrated AXS ticketing system for a streamlined purchase flow, a responsive event calendar with multiple viewing options, and a live weather widget. The result was a dramatic improvement in usability, with heuristic evaluation scores for features, homepage, navigation, and help all rising to over 90%, a significant increase from the old site's performance.

Red Rocks Amphitheatre