Case Study: Park West elevates its event brand and drives engagement with Clique Studios

Park West boosts private events with Clique Studio’s bold website redesign

The customer, Park West, is an iconic Chicago music venue that needed a new website to elevate its digital brand and grow its private events business. The challenge was to create a strategy that reflected the venue's unique, cool reputation and told its story effectively. The vendor, Clique Studio, was engaged to provide a comprehensive solution involving competitive analysis, messaging strategy, web design, and custom development.

Clique Studio designed and developed a highly experimental website for Park West that broke from industry standards. The solution featured a unique mix of brutalist and grungy design elements, custom interactive animations, and hidden features to encourage user exploration. This innovative approach successfully captured the venue's distinct voice and led to a significant measurable impact, with the new site driving an 81% increase in donations for the venue.

Park West