Case Study: McDonald's creates a personalized global convention experience with Clique Studios

McDonald's powers Worldwide with Clique Studio, delivering 127,452 app sessions and 99.99% crash-free performance

McDonald's faced the challenge of creating a more immersive and insightful experience for its bi-annual Worldwide Convention, which connects stakeholders from over 120 countries. They needed a digital strategy and platform that leveraged real-time attendee insights to drive personalization and value. McDonald's partnered with vendor Clique Studios, along with Kindle Communications, to develop this enterprise digital platform.

Clique Studios designed and developed an interconnected suite of solutions, including a website, iOS and Android apps, and custom APIs. The platform featured real-time feedback, personalization, gamification with a badging system, and a social photo stream. The solution was highly successful, with Clique Studios' work resulting in over 127,000 app sessions, 102,000 website sessions, and nearly 40,000 badges earned by 12,000 unique app users, all with a 99.99% crash-free rate. The project also won the 2018 Experience Design & Technology Award for Best Event App.

McDonald's