Case Study: Bitly simplifies its SaaS user experience with Clique Studio

Bitly and Clique Studio build an integrated UX partnership over 2021

Bitly, a well-known link shortening SaaS platform, partnered with Clique Studio to address the challenge of balancing the needs of its free and paid users. While known for its core shortening service, Bitly wanted to better showcase its advanced campaign management tools for paid users without alienating its large free user base. They needed a simplified, compelling user experience to strengthen their market position and support their long-term vision.

Clique Studio implemented a solution centered on comprehensive UX research, creating user flows and wireframes to simplify the complex platform. They introduced a user dashboard to make additional features accessible and later expanded the partnership to include inclusive marketing design. The result was a reimagined platform that improved the user experience. The seamless team integration and iterative, sprint-style process allowed for maximum creativity and a successful ongoing partnership.

Bitly