Case Study: American Osteopathic Association unifies 27 board sites and boosts member engagement with Clique Studio

American Osteopathic Association boosts new users 200% with Clique Studio

The American Osteopathic Association (AOA), a healthcare professional nonprofit, faced the challenge of managing 27 independent and incohesive board certification websites with poor user experiences. They also needed to overhaul their main member site to better serve their 145,000+ physicians and students. To address this, the AOA partnered with Clique Studio for a comprehensive digital strategy involving UX research and a custom web platform.

Clique Studio designed and built a unified multisite platform on WordPress, consolidating the 27 sites with a modern, modular template and cohesive branding. They also created a custom member portal and implemented a new information architecture based on extensive user research. This solution resulted in a 200% increase in new users, a 14% decrease in bounce rate, and a 54% increase in conversion rate for the AOA.

American Osteopathic Association