Case Study: State of Delaware unifies media intelligence across 20 departments with Clipbook

State of Delaware saves 200 hours a week with Clipbook

The State of Delaware needed a centralized media intelligence solution to streamline news tracking and enable collaborative decision-making across its 20 state departments. Their previous reliance on Google Alerts was fragmented, often missing key stories and leaving them unable to keep pace with the vast local and international media landscape relevant to their position as a global business hub. They turned to Clipbook for a comprehensive media tracking service.

Clipbook implemented its AI-native media intelligence solution, which automated the tracking of over 50 topics and delivered daily reports to stakeholders. This provided the state with centralized, actionable insights and empirical proof of their media impact. The results were significant, saving 200 hours per week, tracking over 4,000 stories, and enabling faster response times. Clipbook equipped 122 leaders across 20 departments with the timely intelligence needed to shape strategy and advance policy priorities.

State of Delaware