Case Study: State of Delaware achieves faster, unified media intelligence with Clipbook

How the Delaware Governor’s Office Unified Media Intelligence for 114 Leaders with Clipbook

The State of Delaware Governor’s Office needed a centralized solution to monitor news across 20 departments after their fragmented use of Google Alerts caused them to miss key stories and critical media coverage. This hindered their ability to coordinate messaging and respond to policy issues effectively. They partnered with Clipbook for a comprehensive media intelligence service to gain better oversight.

Clipbook provided automated media intelligence reports that tracked over 4,000 stories across 50+ topics for 114 stakeholders. This solution saved the state 200 hours per week, accelerated their media response times, and provided the actionable data needed for strategic communications. Clipbook delivered the scalable and timely insights essential for the team's collaborative decision-making.

State of Delaware

Mila Myles

Director of Communications