Case Study: 50 State Saves Time and Scales Media Intelligence with Clipbook

50-State saves 15% of weekly research hours with Clipbook

50 State, a national government relations and public affairs firm, faced the challenge of manually tracking high volumes of state-level policy and media news for its diverse clients. This time-consuming process limited their ability to provide proactive, tailored intelligence across dozens of issue areas and all 50 states. To address this, they implemented Clipbook for automated media and policy intelligence.

Using Clipbook, 50 State automated its news tracking and streamlined reporting, which served as the backbone of its intelligence operation. The solution delivered significant results, including tracking over 20,000 stories across 70+ topics and serving 40+ clients. Most notably, Clipbook saved the research team 15% of their weekly hours, freeing them to focus on strategic client support and expand their service offerings.

50-State