Case Study: Spinefit Chiro & Physio streamlines bookings and future-proofs clinic growth with Cliniko

When starting a clinic with a friend works

Spinefit Chiro & Physio, co‑founded by Keith Tan and Aaron Lau in Kuala Lumpur, set out to build a patient-focused chiropractic and physiotherapy clinic while avoiding the common startup pitfalls of paper records, booking bottlenecks and short‑term marketing tactics. To future‑proof operations and support online bookings, multi‑device access and integrations, they chose the cloud‑based practice management system Cliniko from the clinic’s early days.

Using Cliniko for scheduling, online bookings and cloud record‑keeping, Spinefit promoted online booking via their website and social channels (including how‑to videos), reduced phone traffic and single‑device queues by checking in patients from multiple tablets and laptops during peak times, and avoided paper files—helping the practice grow since 2014 to a six‑person team. Cliniko’s cloud platform and integrations have been a practical timesaver for the founders and a solution they actively recommend.

Spinefit Chiro & Physio

Keith Tan

Spinefit Chiro & Physio