Case Study: Walgreens boosts allergy campaign performance with Clinch

Walgreens boosts CTR 276% with Clinch

Walgreens faced the challenge of driving in-store traffic for allergy products by reaching consumers at the exact moment they were affected by high pollen counts in their local area. To address this need for a nimble and data-driven campaign, they partnered with vendor Clinch and utilized Instagram Stories.

Clinch implemented a solution that combined user location data with IBM Watson weather data to trigger dynamic video ads and coupons when local pollen counts were high. This approach created 160 personalized creative variations. The campaign resulted in a click-through rate 276% higher than previous efforts, with a 41% lower cost per person reached and a 64% lower cost per click.

Walgreens