Case Study: The Coca-Cola Company delivers hyper-relevant Sprite campaigns across 13 markets with Clinch Flight Control

The Coca-Cola Company launches 18,000 Sprite creative variations with Clinch

The Coca-Cola Company, in partnership with its agency WPP, sought to launch a large-scale awareness campaign for Sprite across thirteen European markets. The challenge was to efficiently manage the complexity of creating hyper-relevant, personalized ad experiences for each market at an unprecedented scale. They turned to vendor Clinch and its Flight Control platform for a solution.

Clinch's Flight Control platform provided the automation and efficiency needed to execute the campaign. It served as a centralized hub for collaboration between agencies, enabling the creation of over 18,000 creative variations from dynamic templates. The solution from Clinch resulted in a heightened Click-Through Rate, reduced CPM, and a notable uplift in the association of Sprite with "heat" across all markets, while substantially reducing the campaign's speed to market.

The Coca-Cola Company