Case Study: The Coca-Cola Company boosts engagement and reach with Clinch's AI orchestration

The Coca-Cola Company boosts engagement 75% with Clinch

The Coca-Cola Company faced a challenge for its Aquarius brand: attracting a new generation of younger consumers with more emotional, passion-led messaging without losing its core audience that valued functional hydration benefits. To solve this, they partnered with vendor Clinch and utilized their AI-powered content orchestration platform, Flight Control.

Clinch's solution implemented a dynamic, AI-enabled creative framework that transformed a single campaign concept into hundreds of personalized ad variations across digital channels. This approach delivered a 75% increase in engagement, an 84% improvement in reach, and a 410% spike in video CTR. Emotional creative outperformed functional messaging by 15%, driving a 113% higher CTR among the target next-generation audience.

The Coca-Cola Company