Case Study: State Lottery Organization achieves omnichannel audience engagement with Clinch

State Lottery Organization boosts CTR 13% with Clinch

A state lottery organization faced the challenge of manually updating its ad creatives across multiple channels to reflect constantly changing jackpot amounts and schedules, a process that was nearly impossible. They turned to the vendor Clinch to implement an automated, omnichannel campaign solution using dynamic creative technology.

Clinch automated the process by building dynamic ad templates fed by live data and serving the right creative variant across channels. This solution generated over 130 creative variations in a third of the manual time. The campaign delivered a 16% increase in CPC efficiency and a significant 13% lift in CTR for the state lottery organization.

State Lottery Organization