Case Study: Staples delivers localized back-to-school messaging with Clinch

Staples scales 1,079 retail locations with Clinch

Staples faced a significant challenge when the pandemic suddenly changed consumer shopping behavior, overturning months of campaign planning. They needed to manage thousands of hyper-personalized ads for over a thousand retail locations, each with location-specific product availability, prices, and fulfillment options that changed daily. To handle this new layer of complexity, Staples partnered with vendor Clinch and its data-driven automation platform.

Clinch implemented a solution using its Video AI Technology to transform Staples' national TV commercials into dynamic, localized video and display ads. These ads were personalized for parents and teachers, highlighting location-specific products and offers. Through Clinch's automation, Staples successfully served over 12,000 ad variations across 1079 retail locations, turning a major challenge into an opportunity to provide valuable and timely information to their customers.

Staples