Case Study: Staples delivers localized back-to-school ads with Clinch

Staples - Customer Case Study

Staples partnered with Clinch during the back-to-school season when the pandemic disrupted months of campaign planning and changed consumer shopping behavior almost overnight. With 1,079 retail locations to support, Staples needed a way to manage location-specific product availability, pricing, fulfillment options, and safety messaging across a highly fragmented audience.

Clinch used its Video AI technology and automation platform to transform Staples’ national TV assets into dynamic, localized video and display ads tailored to parents and teachers. The solution enabled more than 12K ad variations across programmatic environments, helping Staples quickly launch hyper-personalized campaigns that reflected each store’s inventory and local needs.

Staples

Marshall Warkentin

Chief Merchandising and Marketing Officer