Case Study: Samsung drives in-store and online sales with Clinch

Samsung drives 20x ROAS with Clinch

The customer Samsung faced the challenge of driving both online and in-store purchases for a Galaxy phone "Hot Sale" event. They needed to create hundreds of ad variations for different retailers and offers to target users based on their current device and purchase intent. The vendor Clinch provided a solution using dynamic video ads.

Clinch created personalized video ads for Instagram Stories and Facebook that dynamically targeted users. The solution combined product imagery, multiple personalized videos based on a TV spot, and specific pricing. This approach directed potential customers to the most relevant purchase point, either online or a local retail store. The campaign resulted in a 20x return on ad spend over non-dynamic ads and successfully drove significant foot traffic to new retail locations, exceeding Samsung's sales goals.

Samsung