Case Study: Nespresso boosts machine sales and cuts acquisition costs with Clinch

Nespresso boosts machine sales 38% with Clinch

Nespresso was facing a challenge with its online advertising, as a single ad creative offering a 30% discount on machines was yielding little improvement in performance after several months. To address this, they partnered with Clinch for its dynamic creative optimization (DCO) services.

Clinch implemented a solution that segmented audiences and used real-time consumer insights and machine learning to deliver personalized creatives. This approach helped Nespresso improve its prospecting and remarketing efforts with the right messaging for each segment. The results were significant, including a 38% increase in machine sales, a 15% increase in capsule sales, and a 36% reduction in acquisition cost, leading to a successful six-month partnership.

Nespresso