Case Study: Mercedes Benz boosts lead quality with Clinch

Mercedes Weeds Out Aspirants and Focuses on In-Market Buyers

Mercedes-Benz, through Daimler Financial Services, wanted to promote its Star Agility+ ownership plan to potential luxury car buyers, but found that broad advertising often reached aspirational audiences rather than people actually in market. Clinch helped the customer use personalized Facebook video ads to better target qualified prospects and improve lead quality.

Clinch created multiple ad variations by mixing car models, features, promotional messages, and calls to action, then used lookalike audiences, vehicle type, and household data to target in-market luxury buyers. The campaign delivered measurable gains, including 13% more leads, a 65% lower cost per lead, and 41% more callbacks, showing that Clinch’s personalized creative significantly improved both performance and lead quality.

Mercedes Benz