Case Study: Mercedes-Benz Financial achieves higher-quality leads with Clinch

Mercedes-Benz Financial boosts callbacks 41% with Clinch

The customer, Mercedes-Benz Financial (Daimler Financial Services), faced the common luxury auto industry challenge of wasting media spend on aspirational audiences who could not afford to purchase. They sought to promote their Star Agility+ ownership plan and improve lead quality by using personalized social media ads to target truly qualified, in-market buyers. The vendor Clinch provided its personalized ad technology to address this.

Clinch implemented a solution using multiple versions of personalized ad creative that were targeted to high-value lookalike audiences. Their technology allowed for A/B testing to optimize the ads, ensuring the right creative reached the right consumer. As a result, Clinch helped the customer achieve a 41% increase in callbacks and a 65% reduction in cost per lead, significantly improving the quality of leads generated.

Mercedes-Benz Financial (Daimler Financial Services)