Case Study: Mattress Firm achieves a 21% increase in in-store sales with Clinch

Mattress Firm boosts in-store sales 21% with Clinch

Mattress Firm was preparing for their Labor Day sale with the goal of increasing in-store sales. They partnered with the vendor Clinch and its Flight Control platform to bridge the gap between their online advertising and offline conversions, seeking a way to measure which creative elements were driving customers to physical retail locations.

Clinch implemented a dynamic creative optimization solution featuring video ads with location-based maps. Their platform used performance data to auto-optimize the campaign and integrated with LiveRamp to measure offline impact. This solution successfully attributed online impressions to in-store sales, resulting in a 21% increase in average daily offline sales and a 15% increase in click-through rate for Mattress Firm.

Mattress Firm