Case Study: Dave & Buster’s boosts local restaurant visits with Clinch

Making A National Fast Casual Chain Feel Like a Local Restaurant

Dave & Buster’s wanted to make its fast casual locations feel more like neighborhood restaurants than a typical chain, especially given its smaller footprint and more widely spaced stores. To support this local marketing challenge, Clinch helped the brand with hyper-local advertising across social, programmatic, and video channels.

Clinch created personalized ads that showed the nearest location to each viewer and adapted messaging to local factors like weather and sports schedules. Clinch automation produced more than 12,000 ad variations and handled trafficking automatically, helping Dave & Buster’s reduce cost per visit from $1.57 to $0.85, a 46% improvement.

Dave & Buster’s