Case Study: a leading grocery retailer achieves faster grocery conquesting with Clinch

leading grocery retailer accelerates speed-to-market by 80% with Clinch

A leading grocery retailer faced challenges in an intensely competitive market where lengthy campaign production cycles prevented it from quickly responding to competitor price changes across its digital channels. To react instantly and guarantee accurate price-led messaging, the retailer selected Clinch and its AI-enabled content orchestration platform, Flight Control.

Clinch implemented a solution using dynamic creative templates and real-time feed management to automatically generate and update ads. This allowed the retailer to deploy over 1800 creative variations, accelerate its speed-to-market by 80%, and achieve a 4x higher click-through rate. The campaign generated £9.6M in incremental value for the grocery retailer.

Leading Grocery Retailer