Case Study: Lavazza achieves a 71% CTR lift with Clinch’s real-time Olympic ad platform

Lavazza lifts CTR 71% with Clinch

Lavazza, the industry-leading coffee brand, sought to engage fans during key moments of the 2024 Olympic games with a personalized ad campaign. To promote its coffee blends with real-time relevance, Lavazza partnered with vendor Clinch to leverage their Flight Control platform for its dynamic creative and omnichannel ad serving capabilities.

Clinch's solution utilized their Flight Control platform, which provided real-time sports data, an AI-powered ad builder, and smart ad serving. This allowed Lavazza to automatically create and serve dynamic ads tied to Olympic medal wins. The campaign resulted in a 71% lift in CTR compared to benchmarks and saved the team over two hours per day on creative processes.

Lavazza