Case Study: Jack in the Box achieves 85% CTR increase with Clinch's Flight Control

Jack in the Box boosts CTR 85% with Clinch

The quick-service restaurant chain Jack in the Box partnered with Clinch to leverage its Flight Control platform. Their challenge was to capitalize on a major tourism surge in Phoenix during the 2023 Super Bowl and Waste Management Open by creating a highly personalized advertising campaign that would maximize visibility and engagement amid the heightened local activity.

Using Clinch's Flight Control, the solution involved deploying dynamic creative optimization (DCO) with custom ad templates, advanced ad serving strategies like dayparting, and dynamic product feeds. This approach generated 135 unique ad variations tailored to specific events and meal times. The Clinch-powered campaign was a major success, achieving an 85% increase in click-through rate (CTR) and surpassing all engagement benchmarks.

Jack in the Box