Case Study: Despegar boosts cross-sells and ROAS with Clinch personalized Instagram Stories

Despegar Cross-Sells Additional Products Based on Personalized Ads

Despegar, the leading Latin American travel site, wanted to move beyond single-flight bookings and create a more personal connection with new and returning customers. The company partnered with Clinch to use personalized Instagram Stories as a way to encourage travelers to book additional trip components beyond airfare.

Using Clinch’s creative technology, Despegar launched dynamic, destination-based video ads tailored to users’ recent bookings or expressed interests. The campaign delivered strong results, including a 28x increase in return on ad spend, 10x ROI, and 2x longer engagement time, making the personalized Instagram Stories six times more effective than the brand’s generic videos.

Despegar