Case Study: Despegar boosts cross-sells and ROAS with Clinch personalized Instagram Stories

Despegar boosts ROAS 28x with Clinch

Despegar, a leading online travel site in Latin America, faced the challenge of encouraging its customers to book more than just flights. They needed to create a stronger personal connection to cross-sell additional products like hotels and rental cars, and also re-engage past customers. To address this, they partnered with vendor Clinch and its creative technology platform.

The solution implemented by Clinch was the first personalized Instagram Stories campaign, which used CRM data to serve dynamic vertical videos tailored to a user's specific travel destination. This highly engaging and personalized approach resulted in a 28x increase in return on ad spend for Despegar, making it six times more effective than their generic videos and significantly multiplying user engagement time.

Despegar