Case Study: Global E-Commerce Retailer boosts conversions with Clinch Shoppable Video

Clinch’s Shoppable Video Turns Awareness Into Action For Global E-Commerce Retailer

A global e-commerce retailer sought to move beyond using video ads solely for top-of-funnel awareness and increase both engagement and return on ad spend for its fall fashion line. The company partnered with Clinch to implement its Shoppable Video solution, aiming to transform its video advertising into a performance-focused tool that could drive direct consumer action.

Clinch addressed this challenge by building dynamic, data-driven video ads that incorporated real-time product feeds, personalized product-persona matching, and multiple clickable calls-to-action. The Clinch platform tested numerous creative and product variations to identify top performers and used its AI decisioning engine to serve the most relevant ad to each viewer. This solution delivered exceptional results, including a 75% video completion rate and a conversion rate of 5%, with one specific ad for women's apparel achieving a 6.7% conversion rate.