Case Study: Budweiser Boosts Fantasy League Registrations with Clinch

Clinch Real-time Scoring Drives Budweiser Fantasy League Registrations

Budweiser partnered with Clinch to promote its “LigaBudweiser” fantasy league and recruit new brand evangelists during major football tournaments. The challenge was to stand out in a crowded sports media environment and drive more league registrations through innovative, attention-grabbing advertising.

Using Clinch’s personalization solutions and sports API, Budweiser launched dynamic ads with real-time scoring and player statistics tailored to viewer affinities, while staying within league copyright guidelines. Clinch helped serve more than 800 dynamic ads across Facebook and programmatic channels, reaching 14.4 million unique users and generating over 2,000 new LigaBudweiser registrations in less than two months.

Budweiser

Diego Pomareda

Global Brand Manager