Case Study: a top global retailer achieves major creative efficiency gains with Clinch

Clinch Drives Unrivaled Creative Efficiencies for Top Global Retailer

The customer, a top global retailer, partnered with the advertising technology vendor Clinch to implement an omnichannel dynamic creative optimization (DCO) strategy. The challenge was to effectively promote a vast and diverse range of product categories across multiple digital advertising channels with greater efficiency and relevance.

Clinch constructed customizable ad templates for Display, Online Video, and Social channels, powered by their proprietary authoring technology and Flight Control platform. This solution used real-time data signals like weather, location, and customer persona to dynamically populate ads with the most relevant products. Through Clinch's advanced A/B testing and in-flight optimization, the campaign achieved a 228% increase in CTR and generated 55% efficiency cost savings for the retailer.