Case Study: Budweiser boosts Montreal Canadiens fan engagement with Clinch's real-time DOOH campaigns

Budweiser activates 90+ DOOH screens with Clinch for real-time NHL moments

The customer Budweiser, an official beer of the NHL, sought to launch a locally focused campaign in Montreal to encourage fans to celebrate the Canadiens' goals. Their challenge was to create a real-time, data-driven digital-out-of-home campaign that could instantly respond to winning game moments. They partnered with the vendor Clinch to implement this solution.

Clinch implemented a solution using its creative personalization and ad serving technology. This included dynamic ad templates and a direct sports database API that pulled real-time scores into creatives across more than 90 digital screens. The Clinch-powered campaign resulted in an average of six creative swaps per live game, successfully aligning the brand with winning moments in real-time.

Budweiser