Case Study: Mattress Firm boosts in-store sales with Clinch

Bridging the Gap Between Online Impressions and Offline Sales

Mattress Firm partnered with Clinch as its dynamic creative optimization and ad serving partner for a Labor Day campaign designed to drive more in-store sales across the United States. The main challenge was connecting online impressions to offline visits and sales, while also identifying which creative elements were actually influencing those conversions.

Using Clinch’s Flight Control omnichannel campaign activation platform, the team launched dynamic video and display ads, optimized messaging based on performance, and measured offline sales through LiveRamp integration. Clinch helped Mattress Firm increase average daily in-store sales by 21% and CTR by 15%, while closing the loop between digital advertising and retail outcomes.

Mattress Firm

Lindsay Spletter

Senior Digital Media Manager