Case Study: Albertsons achieves faster, scalable retail media campaign execution with Clinch

Albertsons boosts speed to market by 88% with Clinch

Albertsons, the second largest supermarket chain in the US, faced significant challenges when launching its retail media network, Albertsons Media Collective. The complexities included needing clear real-time reporting, ensuring ads reflected highly relevant local information, and having the flexibility to adjust creative assets at scale. To overcome this, they partnered with vendor Clinch and utilized its Flight Control platform.

Clinch's solution provided Albertsons Media Collective with creative templates, advanced feed management, and built-in integrations. This enabled the automation and optimization of hundreds of hyper-local product campaigns. The results were substantial, including an 88% increase in speed to market, over 8,000 human hours saved via automation, and the generation of 248 creative variations.

Albertsons