Case Study: Travel + Leisure Co. engages furloughed workers and rebuilds talent pipelines with Clinch Talent

Travel + Leisure engages its furloughed workforce with Clinch

Travel + Leisure Co., a global timeshare and hospitality company, faced a significant challenge when the COVID-19 pandemic forced it to furlough a large portion of its workforce. The company needed a way to maintain engagement with these employees across different regions and languages, preparing for the eventual need to rebuild its team quickly once restrictions lifted. They turned to their existing recruitment marketing vendor, Clinch, for a solution.

Using the Clinch platform, Travel + Leisure created a dedicated microsite named 'Connections' to share news and job opportunities. They utilized Clinch's automated workflows to send targeted, multilingual email campaigns, achieving a 59% open rate and a 30% click-through rate on nearly 95,000 emails sent. This strategy successfully kept their talent pool warm, and the nurtured candidate database within Clinch ultimately became the company's number one source for new hires.

Travel + Leisure Co.

Bill Malcolm

Director of Talent Acquisition