Case Study: Mandarin Oriental Hotel Group builds a successful alumni program with Clinch Talent

Mandarin Oriental Hotel Group - Customer Case Study

The Mandarin Oriental Hotel Group, a luxury hotel owner and operator, sought to pivot its talent acquisition strategy during an industry-wide hiring freeze. The challenge, as presented to Director Lien Chu, was to build an alumni program from scratch to tap into former employees as a source of quality hires, aiming to increase alumni recruitment from 3% to 20% of all hires in a cost-effective manner. They partnered with vendor Clinch (PageUp) to find a technology solution for this recruitment marketing initiative.

Clinch implemented its Recruitment Marketing platform to create a branded portal for alumni, known as 'Forever Fans'. This solution provided a customizable landing page for engaging content and a powerful CRM tool to search the alumni database for specific roles. The result was a structured and cost-effective program that built a valuable talent pool, with the goal of significantly reducing recruitment and onboarding costs while increasing the percentage of hires from alumni.

Mandarin Oriental Hotel Group

Lien Chu

Director of Human Resources and Talent Acquisition