Case Study: Equinix builds a proactive global talent acquisition strategy with Clinch Talent

Equinix launches a proactive global talent acquisition strategy using Clinch

Equinix, a global digital infrastructure company with a vast network of data centers, faced the challenge of transforming its talent acquisition from a reactive to a proactive function. Their existing ATS, Workday, was insufficient for capturing and nurturing potential candidates before they applied. They lacked the recruitment marketing infrastructure needed to build robust talent pipelines, manage their career site, and effectively promote their employer brand on a global scale. To address this, they partnered with vendor Clinch to implement its recruitment marketing platform.

By implementing Clinch's solution, Equinix gained the ability to track campaign performance, automate candidate messaging, and nurture a global talent community. This led to a significant positive impact, including over 100,000 visits to their new career site and a high rate of converting those visitors into leads. The automation tools allowed them to re-engage past candidates effectively, resulting in 50% of new community members signing up for job alerts. Clinch provided Equinix with the necessary tools to build warm, qualified talent pipelines, greatly increasing recruiter efficiency and demonstrating clear value to the business.

Equinix

Jessica Rose

Director of Global Talent Marketing