Case Study: The Maids boosts franchise lead conversion with ClientTether

A Franchise CRM That Helped The Maids Convert More Leads, Faster

The Maids, a leading residential cleaning services franchise, faced significant challenges in its franchise development operations. They struggled with manual lead management using scattered spreadsheets, which led to inconsistent follow-ups, missed opportunities, and a lack of speed in responding to new inquiries. To address these growth obstacles, they turned to the vendor ClientTether for a CRM solution.

ClientTether implemented a centralized CRM system with robust automation for The Maids. This solution provided instant lead notifications and automated communications, enabling faster, more consistent engagement with prospects. The measurable results included a 4–5% increase in close rates and the effective management of over 50 leads per month, significantly boosting the franchise's growth and operational efficiency.

The Maids International

Ken Doty

VP of Business Intelligence