Case Study: KW Commercial achieves streamlined multi-state team collaboration and centralized deal management with ClientLook

KW Commercial - Customer Case Study

Janet Faulkner is Director at KW Commercial and CEO of Faulkner & Associates, a full-service commercial real estate team covering Massachusetts, New Hampshire, and Florida. Managing agents and listings across three offices, Janet needed a user-friendly, industry-specific CRM to keep deals, client communications, and property information centralized and accessible—especially because prior CRMs were cumbersome and she’s often on the road.

They implemented ClientLook in 2014, with a simple CSV data import handled by the ClientLook team. The platform’s Virtual Assistant, Buildout and MailChimp integrations, and easy listing/contact management let the team update records quickly, track marketing metrics, and pull up deal status from anywhere. As a result, the group stays connected across regions, responds faster to clients, and benefits from strong training and responsive support, making adoption smooth and operations more efficient.

Kw Commercial

Janet Faulkner

Director