Case Study: Effective IT achieves 800% increase in survey response rates with Client Heartbeat

A Client Heartbeat Case Study

Preview of the Effective IT Case Study

How Effective IT Increased Survey Response Rates by 800%

Effective IT is a small (1–10 people) IT services company in Brisbane that relies on customer feedback but was getting only 5–10% response rates from automated post-ticket surveys, leaving them without reliable insight into client satisfaction.

By integrating Client Heartbeat and personalizing the survey experience, Effective IT boosted engagement and lifted response rates to 65%—an increase of over 800%—resulting in more engaged clients and accurate, actionable feedback to guide business improvements.


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Effective IT

Chris Herbert

Effective IT


Client Heartbeat

5 Case Studies