Case Study: Melloy Nissan increases market share with Client Command

Melloy Nissan drives 15:1 ROI and conquers competitors with Client Command

Melloy Nissan, a dealership in New Mexico, faced the challenge of increasing its market share amidst a global pandemic and a struggling OEM. To conquest customers from competitors and grow their business, they partnered with the vendor Client Command and its Active Shopper Network service.

Client Command implemented an omni-channel marketing solution powered by its Active Shopper Network to target consumers the day they began shopping online. This approach kept Melloy Nissan top of mind with an average of 9.5 touches per sale. The results included consistently generating trades from new customers, outperforming local competitors, and achieving a 15:1 return on investment for the dealership.

Melloy Nissan