Case Study: Greenville Nissan drives higher gross and more trade-ins with Client Command

Greenville Nissan boosts gross by 16.6% with Client Command

Greenville Nissan, a dealership in North Carolina, faced the challenge of maximizing value from its limited vehicle inventory and acquiring more trade-ins. They partnered with the vendor Client Command and its Active Shopper Network service to better target high-value customers who spend more and trade their vehicles often.

Client Command implemented a solution using customer-focused, omni-channel marketing to reach shoppers as soon as they entered the market. This strategy resulted in 28% of the dealership's total sales being influenced by Client Command, which drove 30% of their total gross profit and provided 35% of their vehicles acquired via trade-in. The influenced sales also delivered 9% more gross profit per unit and acquired 38% more trades, adding an extra $518,000 to Greenville Nissan's bottom line.

Greenville Nissan