Case Study: Bill Luke CDJR drives efficiency and ROI with Client Command

Bill Luke CDJR achieves 15:1 ROI with Client Command

Bill Luke CDJR, a Chrysler Dodge Jeep RAM dealership, partnered with Client Command to increase marketing efficiency and get in front of vehicle shoppers faster. They utilized Client Command's Active Shopper Network to target in-market customers.

Client Command implemented an omni-channel marketing solution using identity data from the Active Shopper Network, engaging shoppers via direct mail, email, display ads, and more. This strategy, developed through a six-year partnership, allowed Bill Luke CDJR to reach customers early. The results included a remarkable 15:1 ROI on campaigns, a cost per sale of $158, and an additional $1.1 million in fixed operations profit from a dedicated service marketing test.

Bill Luke CDJR