Case Study: Anchorage CDJR achieves 30:1 ROI and higher gross profit with Client Command

Anchorage CDJR drives 30:1 ROI and $455 higher gross profit per vehicle with Client Command

Anchorage CDJR partnered with Client Command with the goal of achieving greater marketing efficiency. Their challenge was to effectively target in-market vehicle shoppers and keep their inventory in front of them to drive sales growth.

Client Command implemented an omni-channel marketing solution using their Active Shopper Network. This strategy included direct mail, real-time email, display ads, and social media. The results were significant, with the campaign delivering a 30:1 ROI and exceeding its conquest sales goal by 150%. Client Command's solution also influenced 40% of the dealership's overall sales, which generated an additional $455 in gross profit per vehicle.

Anchorage CDJR