Case Study: a hair care brand achieves area-wide point-of-sale control with Clickworker

Hair Care Brand scales store checks across 7 countries with Clickworker

The hair care brand faced the challenge of needing continuous, area-wide verification of compliance with trade agreements at the point-of-sale across multiple countries. They lacked sufficient sales representatives to check all branches and required a prompt reaction to issues like incorrect shelf placement or missing products. To address this, they engaged Clickworker to utilize its store check service.

Clickworker implemented a scalable crowdsourcing solution where its distributed workforce visited stores, photographed shelves, and uploaded the images for analysis. This provided the hair care brand with timely and accurate in-store data, enabling them to quickly identify and react to problems. The project successfully covered 300-800 points of sale per country across seven European nations, offering significant cost benefits by reducing the need for the brand's own sales representatives.