Case Study: Wildfire achieves real-time resource planning and improved client communications with ClickTime

Top UK Tech PR Agency Wildfire Exceeds Customer Expectations with ClickTime

Wildfire is a leading UK tech PR agency handling local and global campaigns for clients such as Samsung, Synopsys and TSMC, with many long-standing client relationships. The team struggled with manual, Excel-based time tracking that was laborious, static and didn’t provide live insight into project budgets, staff availability or utilisation, making resource planning and client reporting difficult.

Wildfire implemented ClickTime’s resource planning and time‑tracking software to gain real-time visibility of project and budget capacity, employee utilisation and availability. The data enabled more transparent, data-driven client conversations, faster problem identification and smarter staffing decisions — improving efficiency, proving ROI to clients and strengthening long-term customer relationships.

Wildfire

David Marsden

Director