Case Study: Nectar Communications achieves greater efficiency and real-time resource planning with ClickTime

Nectar Communications Increases Efficiency with ClickTime's Resource Planning Tool

Nectar Communications is a fast-growing PR agency serving tech clients like Salesforce, Workday and LinkedIn. Rapid growth exposed weaknesses in resource management: the firm lacked visibility into team capacity, struggled to compare actuals to estimates, and relied on error-prone Excel spreadsheets without version control — making it hard to proactively manage budgets and projects.

By adopting ClickTime’s Resource Planning tool, Nectar gained real-time visibility into staffing and time tracking, enabling better capacity management, more accountable managers, and improved project and budget oversight. The team can now quickly staff new business with the right skills, resolve issues before they escalate, and operate more efficiently — driving faster onboarding for new accounts and higher profitability.

Nectar Communications

Sarah McGeary

Vice President of Strategy and Operations