Case Study: Woolroom breaks Black Friday records with ClickThrough Marketing

Woolroom lifts November revenue 7.62% with ClickThrough Marketing

ClickThrough Marketing partnered with Woolroom to build on a record-breaking 2021 Black Friday performance. The challenge was to overcome new obstacles for the 2022 event, including a cost of living crisis and falling consumer confidence, in order to achieve further growth.

The solution involved an integrated strategy with a dedicated pre-event campaign to build awareness and nurture new customers. ClickThrough Marketing developed new, conversion-focused Black Friday category pages featuring product comparisons and launched a FOMO campaign. The results exceeded the sales target by 5% and saw a +65% year-on-year increase in conversion rate.

Woolroom