Case Study: Waterford, Wedgwood and Royal Doulton improves SEO visibility with ClickThrough Marketing

Waterford, Wedgwood And Royal Doulton adds 170+ SEO sections with ClickThrough Marketing

Waterford, Wedgwood and Royal Doulton (WWRD) faced a challenge with its UK e-commerce website after the Google Panda update. Its product listing categories contained thin, duplicated, or non-optimized content that lacked the right keywords, which was harming its search engine visibility. The company enlisted ClickThrough Marketing to address this SEO and content issue.

ClickThrough Marketing conducted thorough research using its Keyword ROI database to identify optimal keywords. Its content team then created over 170 new sections of unique, keyword-rich content for the product categories, accurately describing the items and bringing the design ethos to life. This solution provided WWRD with high-quality, optimized category descriptions that improved the site's search visibility. A representative from WWRD stated that the new content perfectly encapsulated their elegant designs for both customers and search engines.

Waterford, Wedgwood And Royal Doulton