ClickThrough Marketing
65 Case Studies
A ClickThrough Marketing Case Study
Thehealthcounter, a leading health, beauty, and pharmacy website, faced the challenge of creating 3,500 unique, SEO-optimized product listings for a new range of products within a strict 13-week deadline ahead of Christmas. They enlisted ClickThrough Marketing to produce this content, which needed to be accurate, informative, and tailored to their audience to assist both on-site searches and Google Shopping performance.
ClickThrough Marketing developed a strategy involving extensive keyword research for both search engines and on-site use. They delivered all 3,500 unique product descriptions on time, providing Thehealthcounter with a significant advantage over competitors who often use generic manufacturer text. As a result of this successful collaboration, Thehealthcounter commissioned ClickThrough for ongoing content creation, including product descriptions and monthly blog articles.