Case Study: SPAR achieves a £1.4m revenue uplift with ClickThrough Marketing

SPAR drives £1.4m revenue uplift with ClickThrough Marketing

SPAR, a major convenience retailer, faced the challenge of increasing in-store footfall and revenue amidst a competitive market and changing consumer shopping behaviors. Their goal was to raise store visits by 10%. To address this, they partnered with vendor ClickThrough Marketing to develop a fully-integrated digital strategy focused on improving online visibility and driving local engagement.

ClickThrough Marketing implemented a multi-channel solution that included SEO optimization, content enrichment, and a paid media campaign across Facebook, Instagram, Google Display, and YouTube. The strategy successfully drove awareness and conversions. The results far exceeded targets, generating a 73% uplift in visits to the store locator page, 35.9 million impressions, and an overall 13% increase in-store revenue, equating to a £1.4 million revenue uplift for SPAR.

SPAR