Case Study: Simplyhealth doubles plan purchases with ClickThrough Marketing

Simplyhealth boosts plan purchases 100% and cuts CPA 50% with ClickThrough Marketing

Simplyhealth, a provider of healthcare plans, wanted to build brand awareness and drive downloads for their new 'SimplyMe' app to ultimately increase plan sales. They challenged ClickThrough Marketing to help them reach a new, younger demographic of 25-44 year-old professionals and families, moving beyond their traditional mature customer base.

ClickThrough Marketing implemented a 360-degree digital advertising strategy to support Simplyhealth's 'Turquoise Rabbit' TV campaign. The solution involved expanding into new channels like Instagram and Reddit, creating bespoke landing pages, and using advanced tracking to serve targeted ads. As a result, ClickThrough helped Simplyhealth achieve a 100% increase in plan purchases and a 50% reduction in cost per acquisition (CPA), far exceeding their forecasted conversions.

Simplyhealth